Friday, March 21, 2014

Apple and the New Book

It seems that once again Apple is negotiating its way through choppy waters, with all kinds of speculation bouncing around.

Firstly there was a great deal of optimism regarding the reported news that the next version of the iPhone is expected to have a larger screen, this larger screen size is standard in other Smartphones and Apple has been losing out to Android phones because of it. Apple are hoping that the larger screen size will tempt those who moved over to Android back to the iPhone again, this optimism helped boost the Apple share price bringing a lot of smiles to the faces of Apple investors.

After all the optimism came the dampener, a new book written by Yukari Kane has been published and it is all about Apple. “Haunted Empire: Apple After Steve Jobs” gives a rather negative slant on the company and its plans, disclosing that Steve Jobs seemed to be no longer interested in the TV business, reportedly saying that “TV is a terrible business. They don’t turn over and the margins suck.” This was not good news for those investors who had been hoping for Apple to enter the TV business since Steve Jobs told his biographer, Walter Isaacson, of intentions to do so.

Apple have come out fighting of course and speaking to CNBC the Apple Chief Executive, Tim Cook, said in a statement. “This nonsense belongs with some of the other books I’ve read about Apple,” Cook told CNBC. “It fails to capture Apple, Steve, or anyone else in the company....I am very confident about our future. We’ve always had many doubters in our history. They only make us stronger.”

So we watch and wait, it will be interesting to see how the release of the larger screen iPhone will affect the market, if you have any repair needs for the new iPhone or iPad checkout iPad Repair

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